VALS Survey

Personalities, Self-concepts, and Lifestyles When marketing products to customers, we think about a person’s income and location, but did you think of considering hobbies, family life, job, or even if a person stays on top of the latest trends? There are many things to consider when thinking of a potential customer. When you decide on …

VALS Survey Read More »

Social Media Audit

As someone pursuing a career in Social Media Marketing, I found this Social Media Audit extremely useful. I recorded posts and interactions, the day of the week, and the time of day. This was useful to compare what times and days worked best for posting. Herschel Supply Co. is similar to Buhi because they sell …

Social Media Audit Read More »